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Meta Ads

Reach thousands of homeowners in your local area with laser-targeted Meta Ads on Facebook and Instagram

While You’re Waiting for Referrals, Your Competitors Are Flooding Facebook With Fence Jobs

Every day, Texans scroll through Facebook and Instagram looking for home improvement inspiration and that includes fencing. If your fencing business isn’t showing up in their feed, you’re missing out on one of the most cost-effective, high-traffic platforms for lead generation in the state. Meta Ads (Facebook & Instagram Ads) can change that fast.

What Are Meta Ads and Why They Work for Fence Contractors ?

Meta Ads help you target specific audiences across Facebook and Instagram with photo, video, and text-based ads that promote your fencing services. Whether you install wood fences in Dallas or metal security fencing in Houston, Meta Ads allow you to reach thousands of local homeowners, property managers, and contractors, right where they spend their time.

We build and manage customized Meta campaigns that:

  • Highlight your past projects and services visually.

  • Target high-intent users by location, interests, behavior, and demographics.

  • Capture leads with click-to-call or instant message options.

  • Drive traffic to landing pages designed to convert visitors into booked jobs.

Our campaigns are designed to bring consistent, high-quality leads directly to your phone or inbox, not just likes or empty traffic.

Still Relying on Word of Mouth? That’s Not Enough Anymore

If you’re noticing a dip in calls, quotes, or bookings, it’s probably not because business is slow. It’s because you’re not being seen.

Here’s the hard truth:

  • Your competitors are already running Meta Ads and dominating the feed.

  • Most Texas homeowners don’t go searching, they scroll, see an ad, and contact the business that grabs their attention first.

  • If your brand doesn’t show up regularly, potential customers don’t even know you exist.

Meta Ads (Facebook & Instagram) allow you to target homeowners actively thinking about fence installation, not just random scrollers. Unlike Google Ads, Meta lets you:

  • Show your fence projects to people who recently searched for fencing.
  • Retarget visitors who checked your website but didn’t call.
  • Build brand awareness so homeowners think of you first.

Let’s discuss about the cold hard truth about your missed opportunities.

  1. Why Meta Ads Work So Well for Fence Companies?

The Problem With Traditional Marketing:

  • Yard signs and flyers don’t scale.

  • Google Ads are getting more expensive.

  • You’re only reaching people actively searching (missing “soon-to-buy” leads).

Why Meta Ads Are Different:

  • Visual Platform – Showcase your fence projects with stunning photos/videos.
  • Advanced Targeting – Reach homeowners based on income, home value, and recent searches.
  • Retargeting – Follow up with website visitors who didn’t call.
  • Lead Forms – Get instant inquiries without homeowners leaving Facebook.
  1. Exactly How We Set Up Meta Ads for Texas Fence Companies?

Step 1: Audience Targeting (Who Sees Your Ads?)

  • Homeowners in your service area (Dallas, Houston, etc.).
  • People interested in home improvement.
  • Retargeting website visitors (they already know you).
  • Lookalike audiences (find new customers similar to your best clients).

Step 2: Ad Creative That Converts

  • Before/after fence project photos.
  • Short videos of installations (time-lapses work great).
  • Customer testimonials (video reviews boost trust).
  • Limited-time offers (“Free estimate this week only”).

Step 3: Lead Capture That Works

  • Call buttons (direct clicks to your phone).
  • Instant lead forms (get name, phone, and project details).
  • Messenger ads (homeowners can chat with you instantly).

Step 4: Budget & Bidding Strategy

  • Start with $20-$50/day to test what works.

  • Scale up to $100-$300/day once conversions are proven.

  • Adjust based on cost per lead (CPL) and close rates.

  1. What to Expect (Real Results for Texas Fence Companies)?

Typical Results for Our Clients:

  • 10-30 leads per month from Meta Ads.
  • $8-$15 cost per lead (cheaper than Google Ads).
  • 30-50% close rate (higher than cold calls).
  • $15,000-$50,000 in new monthly revenue.
  1. Common Meta Ads Mistakes That Waste Money
  • Targeting too broad (showing ads to renters or wrong cities).
  • Poor ad creative (dark/blurry photos, no clear CTA).
  • No retargeting (letting website visitors slip away).
  • Ignoring comments/messages (kills trust and response rates).

Let Us Help You Build a Profitable Online Presence Fast

Social media advertising works in real-time. If you’re not in front of people today, someone else is. And every day you delay your presence, your competitors collect more reviews, close more jobs, and build deeper customer trust through visibility. With the rising cost of materials and labor, you can’t afford to wait until next quarter to take action. The leads are out there, they’re just seeing someone else’s ad instead of yours.

Our Meta Ads Services for fencing contractors in Texas are built to help you stand out where it counts on the screens of your future customers. We handle the entire process: from strategy and creative design, to audience targeting, testing, and ongoing optimization.

Ready to book more fence jobs straight from Facebook and Instagram? Contact us now for a free ad strategy consultation or fill out our quick form. We’ll show you exactly how to start reaching local customers who are already looking to upgrade or repair their fences.

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